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CHRISTINA LYNN - DECEMBER NEWSLETTER
Monogramming
Monogram madness is back. Actually, it never went away, however its cycle from clothing to fine home furnishings continues to trend upward and now is the new but old statement of self. What is a monogram, you ask? A monogram is a motif made of letters overlapped or combined to make a symbol. Most monograms are made up of the initials of an individual with his or her surname as the predominate feature. Monograms have a long history and were once used to identify allegiances to royalty and kingdoms. Monograms are used to identify or individualize personal articles from clothing and luggage to linens and decorative accessories. Some of our customers ask, “Why should I have a monogram?” The answer is simple: In this fast-paced, depersonalized world of computers and mass marketing, monograms provide people with a distinctive sense of self and family. Monograms can also reflect originality and individuality. For some, monograms are associated with luxury goods and a more affluent and stylish lifestyle. When considering monogramming an item, think about letter styles which most likely fit your lifestyle. Are you more contemporary and simplistic? Perhaps block styled monograms are your preference. Do you like more traditional style or lean towards a more eclectic life? Then script monograms may have the most lasting appeal for you. Styles of monograms remain fairly standard as most persons indulging in monogramming will use the same type of monogram for their glassware and china as well as linens and soaps. Block and script lettering are by far the most popular. Many script monograms have overlapping letters and sometimes are used in creative shapes, but always in the same letter layout, first initial left, last initial center and middle initial right. Most monograms use upper case letters. Three letter monograms are considered the standard; with the center initial predominate and almost always indicating the surname. A more contemporary style is the single initial and two initial (first and last name) used primarily in block lettering. Even hyphenated names and life partner names can be made into well presented monograms.* The most popular use of monograms on linens is the top sheet and pillow cases, although recently there is an upswing of monograms on coverlets and shams. There is a particular trend towards tone on tone monograms to give a subtle but elegant personal identity. We have also seen clever use of three monogram letters running the length of the fold back on the top sheet and pillow cases. For our winter season, we have introduced beautiful personalized soaps and disposable monogrammed guest towels as your opportunity to enhance your life with personalized style. Single initial soaps and towels are stocked in our retail store and available at www.Christinalynn.com, see “personal accessories” and “top 10 gifts to give,” or come in and visit us at Christina Lynn in Bellevue, Washington. Happy Holidays we look forward to seeing you soon. *• Partners: example Mark Jackson and David Wells = JW • Hyphenated: example Lisa Barnes and James Daly = LBJD (B and J larger font size) • O’ and Mc: example Susan Ann O’Connell = SOA (O larger font size) • Two Hyphenated Names: example John Smith-Banks and Michelle Hill-Chase = JBCM (B and C larger font size) • De or Le: example Marie Louise DeMarco = MDL • Informal Husband & Wife: example John and Beth William = EWJ
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